Recent United States PV market trends, we raised the issue of a person was interested in. It is internationalized and the accompanying expansion in business competition for the photovoltaic industry is a good thing or a bad thing. Put it more bluntly, is how to treat the Chinese influx of solar cell modules produced by United States markets.
United States largest PV incentives – California solar energy plan (CSI) data shows that recent Chinese manufacturers of systems installed capacity increased. 2008 China Artes, Suntech, Trina solar, Yingli Green energy holding company's total market share of only 3%, and 2011 (as of the end of November) is rapidly expanding to 36%. Solarbuzz United States market data showed the same tendency, is expected in 2011 China enterprise's share will increase further.
While in China manufacturers leap development, photovoltaic business in the United States is also increasingly fierce market competition. Result module prices fell sharply, resulting in many United States companies will suffer. Held in October 2011 United States the largest trade fair "international solar energy exhibition (SPI)", also for modules where prices will go, and who in such profitable topics, such as in the context of a heated discussion. Second day of the opening of the SPI, Germany SolarWorld United States subsidiaries for modules imported from China had officially filed anti-dumping lawsuit.
Chinese manufacturers of leaps and bounds, and wishing to avoid Chinese-made United States enterprises anti-dumping lawsuit sth This all suggests that United States unable to internationalization from the relationship with the PV industry. United States PV industry is currently in a transition period. The industry currently has not reached without government subsidies and prices fall further, or both do not have conditions to stand on stage.
Analysis of this issue, you need to refer to another set of data. This is the trend of the overall installed capacity for the CSI system mentioned. In 2008, slightly less than 150MW of installed capacity (DC), and the 2011 1 November had increased more than 250MW. Increase of 100MW commensurate with the increment part of Chinese manufacturers. You can also say, promote low price strategy of Chinese manufacturers to the United States played a role in promoting the growth of the market.
PV system prices tended to be moderate, making photovoltaic industry in the United States lack of Central Government and State Government grants or canceled case, still maintained a growth momentum. But on the other hand, pressure for module manufacturers are increasingly.
United States solar cell manufacturers what strategy should be taken in the future? Most solar cell manufacturers need to stand in the manufacturing, supply chain and, ultimately, market perspective, into a truly international company, doing business in the country or territory to increase profitability. From this point of view, United States market is still in excess competition, trading environment in an unstable state, and exhibit the tendency to grant reduced, photovoltaic power generation companies can also assign a resource to the United States other than the market.
In recent years a number of PV power plants into the United States market for one, it is especially in Europe Germany market growth retardation. China, India, and Japan and other Asian markets scheduled new incentive system, estimates have good development prospects in the future. Market optimism in Asia, and the United States market in contrast there is a lack of certainty, which might leave PV companies to take new initiatives.
In addition, the Chinese manufacturers in the United States make the leap development of Japan vendor market share has created a huge impact. In 2008, Kyocera, Mitsubishi Electric, Sanyo and sharp share of installed capacity of the system as a whole in the CSI scheme reached 39%, and in 2011 (as of the end of November) slipped to 18%. Reduces 10MW installed capacity.
Japan manufacturers in price competitive United States endure the pain of operating loss to maintain a presence on the market, or in a module, good profits, fixed-price systems to stimulate industrial development in Japan market betting on a winning? Even Japan markets will inevitably tend to because the Chinese manufacturers involved in internationalization. Japan firms should not be to compete with overseas manufacturers in price, and should take advantage of previously accumulated distribution channels, through the use of local technologies overseas businesses do not have to provide additional value.
--Junko Movellan, United States Solarbuzz company United States PV market
